Just when you thought you make love everything there was to know about Steve Jobs , a novel book is about to do the record straight with some supporter from Apple .
Becoming Steve Jobs , an unauthorised biography fromFast Companyreporters Brent Schlender and Rick Tetzeli , was n’t given the stamp of approval from Jobs himself , but the leger — out on Tuesday — has peck of support from Apple . chief operating officer Tim Cook , blueprint headspring Jony I ve , and Eddy Cue , Apple ’s elderly VP of software and services , have all publicly bashedWalter Isaacson ’s prescribed facial expression at Jobs , which was published after his death in 2011 . job picked Isaacson to publish his biography and did n’t maintain any editorial control condition over the conclusion result , which painted the Apple cofounder in a largely unflattering light .
Becoming Steve Jobs is already winning praise from Apple executive .
“ I cogitate the Isaacson book did him a fantastic ill turn , ” Cook said in a newBecoming Steve Jobsexcerpt published inFast Company . It was just a rehash of a bunch of hooey that had already been written , and focused on small parts of his personality . You get the feel that [ Steve ’s ] a greedy , selfish egomaniac . It did n’t capture the person . The soul I read about there is somebody I would never have wanted to work with over all this time . aliveness is too short . ”
Apple gave Schlender and Tetzeli access to Cook and other executive . In return , the authors let the companionship show the ruined translation before publishing , though Apple was n’t appropriate to make any changes that were n’t related to factual errors .
Isaacson also had access to Apple executive and to Jobs himself , which Schlender and Tetzeli did n’t have ( though Schlender interviewed Jobs many fourth dimension prior to his decease ) . But it seems likeBecoming Steve Jobsis a smash , at least with Apple . wire ’s Steven Levy , who also knew Jobs , judge Isaacson ’s biography less harshly in an impression piece of music at Medium , but also tell , “ Only inBecoming Steve Jobsdo I recognize the complexness and fondness that I saw first - hand in Jobs , particularly in the last few eld of his life . ”
“ After a prospicient period of thoughtfulness following Steve ’s death , we felt a gumption of responsibility to say more about the Steve we jazz , ” Apple spokesman Steve Dowling secern theNew York Times . “ We decided to enter in Brent and Rick ’s ledger because of Brent ’s long family relationship with Steve , which give him a unique perspective on Steve ’s life . The Quran entrance Steve better than anything else we ’ve seen , and we are well-chosen we adjudicate to participate . ”
Eddy Cue is also a fan of the Modern book :
Best portrayal is about to be released – Becoming Steve Jobs ( Quran ) . Well done and first to get it correct .
