I always knew that the Apple community had a crowd of unlike subcultures , but I was assume aback when Apple announced that it would tote up a new feature to iOS , and a gang of people stick angry about it . Why in the world would you argue against Apple add a new feature article that will make the iPhone user experience appreciably better for many users ?
Thenew feature of speech is RCS , which will dramatically amend the timbre of textual matter communication between people who use iPhones and people who employ Android phones . ( And yes , the timing of Apple ’s annunciation ready it cleared to me that this is very much designed to take some of the political heat off of Apple in the European Union . )
I ’ve always presume that the Apple residential area would agree that Apple ’s products should be great . Weusethese intersection , for work , dwelling , and spirit in general . We love it when they ’re good and hate it when they ’re bad .
Supporting RCS won’t end the bubble-color controversy, but it will make the texting experience better on the iPhone.
Few would refuse that trying to send texts or photos in Messages to Android users has been pretty awful for a very long sentence . Why would n’t you desire that to get good ?
Bunker mentality
A few decade ago , Apple and the Mac were fight against an unvanquishable enemy : the Wintel hegemony . ( turn out that if you hold back long enough , the unbeatable enemy becomes vanquishable – or even irrelevant . ) We all used to fight back against misinformation about the Mac because we were prove to represent a down - on - its - luck company that made the ware we loved to use . It made sense .
These days , it makes a lot less common sense . Apple ’s got all the money . The Mac is as healthy as it ’s ever been . The user base of all of Apple ’s products is at an all - metre mellow . We are no longer rooting for the underdog .
And yet the old tribal impetus still hail out from sentence to time . When Apple declare its RCS gambit – really an IOU payable later on next year – I fancy a mass of people who were disappointed because they enjoyed the fact that Android users were being severely penalize for their unorthodoxy . It ’s a bad look , but I was also surprised that there was so minuscule regard for the ramification of that decision forthe customers who use Apple ’s products .
Supporting RCS won’t end the bubble-color controversy, but it will make the texting experience better on the iPhone.
For any iPhone user in the U.S. who texts with Android users , Apple ’s obstinate refusal to support something dear than old - shoal SMS and MMS formats has been miserable to deal with . It degrades the iPhone user experience by making text threads unearthly and unreliable and by take down the lineament of media .
Should n’t the user experience be the most important part of the tale here ?
Supporting RCS wo n’t end the bubble - vividness contention , but it will make the texting experience intimately on the iPhone .
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It’s simply business
I have oftentimes take heed that Apple should n’t put up RCS because making the iPhone - to - Android communicating experience bad is a bare - knuckled stage business decision to perplex a competitor . It does n’t matter if the experience of iPhone user is made bad , so long as Android is incrementally less appealing – because that make the iPhone business stronger .
People ( including , on the face of it , some Apple executive who sent email made public in causa ! ) sincerely conceive that it ’s ripe for Apple ’s business if the iPhone user experience is degraded … so long as it ’s degraded to attend to Apple ’s overall strategic order of business .
This hooey campaign all of my buttons . In a retiring aliveness , I had a job that call for me to defend the user experience against those who felt like the only serious business determination was one that resulted in a little more money for the business . Who would ever argue aboutnotsaying yes to less money ?
But here ’s the matter : They’reallbusiness decisions . A decisiveness to trade in the quality of the substance abuser experience for a little bit of an advantage over a rival is not a no - brainer because that advantage comes at the monetary value of the abasement of your product . A fundamental part of Apple ’s business is to have a good user experience . It ’s the effect of Apple ’s brand name and of Tim Cook ’s favorite statistic of all – customer satisfaction .
Out of balance
I find myself most in conflict with the people in our collective Apple - watch welkin when I criticize Apple for make decisions that degrade the user experience . I understand why Apple publicize its services in the preferences app , during the fix - up cognitive operation , and via button apprisal – but it junks up the substance abuser experience . I cognise why Apple has increase Mac security over the last decade , but it ’s also bring a overflow of pop - up alerts that have overly degraded the drug user experience .
I do n’t entail to imply that Apple has lose its way and does n’t make positive intersection conclusion any longer . Of course , making expectant ware is part of Apple ’s DNA . But in the preceding few years , when I find myself being baffled by a conclusion Apple has made , it almost always seems to be have-to doe with to the company prioritizing some aspect of its occupation over the experience of its customer . And to retell : the client and the tone of Apple ’s productsareaspects of the business . They are , in fact , the basis of Apple ’s entire business . orchard apple tree degrades that experience at great risk .
As for the rest of us , I would hope that users of Apple ’s products would be most interested with them being better , period . Who give care if Android exploiter benefit from Apple digest RCS ? It do good iPhone user in heterogenous environments , too . There ’s no pauperization to be footling about it . We all win when Apple merchandise get better . That ’s all that should matter to all of us .
