Apple looks set to join other streaming TV providers by adding a tier to Apple TV+ that let in advertizing .
The latest evidence that Apple is investigating the practicality of introducing advert on Apple TV+ comes viaThe Telegraph(subscription required ) , which reports that Apple has been meeting with the U.K. ratings agency Barb to look at options for tracking advertising . It ’s not clean-cut from the theme whether Apple has hold similar coming together in the U.S. and other countries .
Barb , is a joint speculation between various U.K. video groove and the IPA ( Institute of Practitioners in Advertising ) and provides hearing data about consider figures . Barb already provides Apple with viewing data for Apple TV+ shows , however , the capture of advertising data need different techniques , suggesting that these coming together do not link up to standard spectator data .
Another indicant that Apple is planning to commence an advertizing tier of Apple TV+ is thehire of Joseph Cady , a former advertising executive director at NBCUniversal . Cady was rent by Apple back in March 2024 . Cady is n’t the first such hire . Apple has hired a turn of other people with experience in this area , starting with Lauren Fry who was brought into the company in February 2023 to “ help build a video advertising line of work for its Apple TV Plus cyclosis service , ” according toThe Information .
Apple increase theprice of Apple TV+from $ 4.99/£4.99 to $ 6.99/£6.99 in October 2022 and then to $ 9.99/£8.99 in October 2023 .
Kantar ’s July 2024 figuresindicate that , in Britain , Apple had been attracting more unexampled endorser to its platform than any other streaming service over the past six months , but has now fallen to fourth property with a 12 % ploughshare . Kantar figures also show that the number of British family with at least one paid video recording cyclosis service is in decay .
