Apple on Wednesday entered into a new market segment with the announcement of its first professional - level picture taking program : Aperture . Once the sole knowledge base of Adobe Systems ’ Photoshop , Aperture invoke to photographers by simplify the work flow effect many professionals have encountered over the years .
“ I was blow away , ” notable sport picture taking Heinz Kluetmeier , told MacCentral after Apple ’s event in New York . “ I think it ’s going to revolutionize photography because it is going to get lensman do what they do best — take pictures . ”
Even though Aperture seems to be squaring off with Adobe ’s market leading Photoshop , Apple executives enjoin the app is not meant to contend with Adobe .
“ We are positioning this as an all - in - one answer , ” said Rob Schoeben , Apple ’s vice prexy of Applications Marketing . “ We have intercourse photographers habituate Photoshop , so we desegregate support into Aperture . ”
Schoeben excuse that Aperture plump for Photoshop ’s PSD files . Specifically , Aperture can open up and manipulate the files , but it can not process with single layers .
Adobe representatives were not instantly available to comment .
“ Photoshop is a various program and there is some overlap with Aperture , ” said NPD psychoanalyst Ross Rubin . “ However , Aperture is really about workflow , while Photoshop is used for things like compositing . Certainly this is address issue for a significant amount of the Photoshop substance abuser pedestal . If I were Adobe , I would consider this a shot across my bow . ”
Apple said that Aperture open up a whole new family for photograph applications . The company pose out to eliminate many of the issues that pro have been facing over the class as they move from their familiar photographic print workflow to the digital workspace .
“ This is a one of a kind app , ” say Schoeben . “ This is really an entire new class . We take making a new software program very seriously — we look at how it should play , not how it has evolved in the securities industry over the age . ”
Schoeben pronounce during his presentation announcing Aperture that people will look back on today as the daytime that things really changed for lensman .
Among its many features , Aperture works with RAW images natively throughout the practical software . There is no medium conversion summons and the app program uses a nondestructive image - processing locomotive , which get out the original mental image unmoved .
“ People have been bragging about RAW for too long — we felt it was time to deliver , ” said Schoeben .
In addition to its backend might , Aperture has a well thought out interface that allows lensman to view and manipulate icon in full - blind fashion . pecker come out using the keyboard or your mouse and have the familiar Apple transitions when working with images .
“ We are Apple — we put a portion of piece of work into the finish up touch ; a lot of company just do n’t get that , ” say Schoeben .
Aperture was not the only intersection announcement on Wednesday . Among other hardware , Apple inaugurate dual core Power Mac G5s . The new Power Macs come eight months before Apple is expected to release its first Intel - based Macintosh , next June .
Depending on the lotion being tested , Apple said the new high - goal Power Mac G5 “ Quad ” organisation , which features two dual - core PowerPC processors , could see speed increases of 43 percent to 60 pct or eminent . Even with the Intel Macs so close Apple said they were not going to sit back and not update their current credit line of calculator .
“ We are go to introduce on the PowerPC and we will bring great value to our client , ” said David Moody , Apple ’s vice chairwoman of worldwide Mac product marketing .
