After weeks of conflicting “ yes they will / no they wo n’t ” rumors , Apple has officially announced an October consequence , presumptively to announce the long - rumour M3 Macs .
With the tagline “ shivery tight ” and a round-eyed black Apple logotype , Apple is distinctly leaning into the Halloween - adjacent date : October 30 . The outcome is strange , as it will be hold completely virtually with ostensibly no in - individual meetup at Apple Park . That has n’t happened since the height of the COVID pandemic .
Also strange is the time . Apple events , virtual or not , normally materialise around 10 a.m. Pacific Time , but this one is at 5 pm—8 p.m. on the East Coast . The evening time again leans into the Halloween base .
Apple
What to expect at the Scary fast event
Apple is bear to announce new Macs at this event , though some may not go on sale for a few workweek .
Bloomberg ’s Mark Gurman enjoin not to have a bun in the oven a new MacBook Air , but refreshes to the 13 - inch , 14 - inch , and 16 - inch MacBook Pro systems are likely . In add-on , the 24 - in iMac has been on the market with its M1 chip , unaltered , since April 2021 , so that ’s bear to get an climb as well .
The primary modification in all these Macs is expected to be M3 - series processors . We do n’t bang if only the base M3 models will be useable or if M3 Pro and Max systems will be part of the lineup . New MacBook Pro models typically feature only Pro and Max reading of M - series silicon chip , but the 13 - in MacBook Pro has the base M2 .
How to watch the Scary fast event
The result will stream near at 5 p.m. Pacific Time on October 30 . you could watch on Apple ’s site , on YouTube , and on the Apple TV app .
