Up until now , the launch agenda for Apple ’s upcoming Vision Pro mixed - reality headset has been shroud in mystery , with the ship’s company willing to expose only that the gadget will come out “ early next class . ” Logically , since January and February are historically slow calendar month for technical school going , that probably means a spring event in March or April 2024 . ( Bloomberg newsperson Mark Gurman is among those who have prefigure that it will come out“some clip around March . ” )

There are hints , however , that Apple has something earlier in mind . In make his March prediction , for illustration , Gurman noted that the company previously stand for to launch in January and had to push back its plan only because it encountered delays in examination and distribution . And now the same initiate take that a huge energy means it could yet attain a February deadline .

In anarticleWednesday , Gurman cited “ people with cognition of the topic ” in support of his contention that Vision Pro manufacturing is “ ramp up ” and will be perfect , against expectations , by the end of next month .

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“ Production of the new headset is running at full pep pill at facilities in China and has been for several weeks , ” Gurman writes . “ The goal is for customer - recoil units to be ready by the end of January , with the retail debut design for the following month . ”

The clause also gives an idea of why it ’s taken so long to get Vision Pro to this point in its development cycle . The product is so important to Apple ’s plan , and so different from anything it ’s sell before , that there are knock - on upshot in the way of life it organise its stores – which will necessitate computer storage space and “ new fixtures”–and trains its employees . And the manufacture process is more complex than anything the company has take on previously .

Ironically , however , Gurman anticipate the on - sales agreement launch to be comparatively quiet . Partly this is because Apple already hype up Vision Pro at the declaration in June , and partly because availability will be distinctly limited – and out of most Apple fan ’ budget – in the first generation .

It ’s strange for such launching to be brought forward , with Vision Pro itself open to dateless describe postponement and barricade in the years lead up to its announcement . consequently , it might be best to take this prediction with a speck of Strategic Arms Limitation Talks and an cognisance that products that can be brought forward can just as easily be campaign back again . Gurman himself acknowledge that “ last - minute production hiccups or other rub could , of course , push back the planned timeline . ” In other words , it might end up being a give event announcement after all .