The focal point of Apple Computer Inc. executives was on medicine Wednesday as the Cupertino , Calif.-based companionship relinquish young versions of its professional music creation software Logic , Logic Express and new Jam Packs for its consumer level program GarageBand . enquiry analysts feel that Apple ’s overall mathematical product strategy of extend multiple product from consumer to pro is sound .
system of logic
logical system 7 includes over 100 workflow sweetening , an accomplishment the company seems specially proud of because they affect the way the user interacts with the software .
“ Longtime logical system customer are going to appreciate the care to detail that ’s been paid to what they do on a common workflow , ” Richard Kerris , Apple ’s Senior Director of Pro Applications , Worldwide Product Marketing , say MacCentral . “ It ’s a Mac way of doing things , which take into consideration that you are perish to be doing multiple things at once . ”
Another consideration Apple factored into Logic 7 is how its client graduate from consumer level apps to its high - end pro products . Logic Express was also updated today giving users a music upgrade route from GarageBand to Logic Express to Logic Pro depending on case-by-case endowment and needs .
“ We pay very close attention to the scalability of the production from consumer to pro , said Rob Schoeben , Apple ’s vice president of Applications Marketing . “ Now what we have is a single course of product , from GarageBand to Logic Pro that are built on the same inherent technologies , but are tailored to specific audiences . ”
Apple also supply support in Logic for the Apple Loops technology , most often used in Soundtrack and GarageBand . Now exploiter that upgrade from GarageBand to the medium Logic Express or the pro - level Logic Pro can take their loops and projects along with them , annihilate some of the apprehension of upgrading to a fresh intersection .
Schoeben enunciate Logic Express observe the “ same philosophy ” as Final Cut Express in that user get many of the same lineament as the pro product for a decreased price . What users do n’t get in Logic Express belike is n’t motive for an intermediate ware .
“ The Congress of Racial Equality locomotive of Logic Pro is in Logic Express , but we do n’t provide the advanced plug - ins and distributed audio processing . It ’s the Logic UI [ user user interface ] , feature place and control we give the pros . ”
In August Apple release a Production Suite that included Final Cut Pro HD , Motion and DVD Studio Pro 3 , but do n’t expect Logic to appear in a cortege of software program anytime soon .
“ In a fashion system of logic is a big bucks . Logic used to have a whole bunch of products in the eMagic line — what we did is put them together , taking about $ 2,300 worth of stuff and put it in Logic Pro , ” say Schoeben . “ The audio yield residential area thinks of Logic as a suite . ”
GarageBand
For consumers , Apple released two new Jam Packs , add - ons for its consumer tier music macrocosm software , GarageBand . The two new Jam Packs pop the question users the ability to make music more focussed in genre , instead of the general tone of Jam Pack 1 .
“ The first Jam Pack was a all-encompassing wrapping of loops and legal document to enrich the GarageBand experience , ” said Schoeben . “ The two unexampled Jam Packs are focused on allowing someone to go much deeper into the specific genre of their choice . ”
Jam Pack 2 is designed to offer GarageBand users more options for creating dance , hip joint - hops and electronica tracks , while Jam Pack 3 leave “ a staring backing band ” for aspiring musician looking to make careen , alternative and nation music .
Overall Sound Strategy
psychoanalyst finger that Apple has embarked on a heavy Cartesian product strategy by bid substance abuser an upgrade path for every level as their science progress .
“ I conceive it ’s a great strategy for them because it allows masses to scale up the mathematical product job as their needs grow , ” said Michael Gartenberg , Senior Analyst at Jupiter Research . “ The trouble in audio was that somewhere between Logic and GarageBand was a whole range of users that needed more . Apple has been very wise to take this step and create entry grade , mid - range and high - end product .
