Apple Computer jump into 4th seat among personal computer vendors as it mount to 4.5 percent market portion in the United States , concord to a report from market research form IDC . Noting the importance of the iPod in Apple ’s overall strategy , IDC said that the so - called “ glory effect ” should continue if Apple continues to introduce .
“ They have been very outspoken about their iPod and although I ’ve been very skeptical about the whole halo effect , it intelligibly seems to be gaining grip , ” IDC analyst David Daoud , severalise MacCentral . “ There has to be some sort of correlation between their iPod business and the overall brand recognition of Apple . ”
Daoud also said that Apple ’s retail strategy seem to work for them as they seek to attain out to raw customers . With retail locations in the U.S. , Canada , the U.K. and Japan , Apple is in a much better position to control the cut-rate sale and electronic messaging of its products .
Although there is no solid evidence to back up the belief that the iPod has had any effect on the sales of Macintosh CPUs , IDC believe there is a renew interestingness in Apple as a company .
“ The selling safari to promote the iPod has sure enough help renew interest in Apple‣s PC business , ” said Daoud . “ you could do a statistical psychoanalysis to come to this conclusion , but there is really nothing touchable to prove it . Clearly their product strategy has worked — they are register double - fingerbreadth increment on the screen background . ”
The three-fold - figure ontogeny on the desktop includes Apple ’s entire ware line like the Power Mac , iMac , eMac and the Mac mini . While many credit rating the low - priced Mac miniskirt with Apple ’s resurgence in the desktop market , IDC is n’t so sure .
“ Initially when you look at the mart and what ’s being talked about , you get the impression that the Mac miniskirt is the one driving it , ” enunciate Daoud . “ But when you do a arrant average sell price analytic thinking , you get US$ 1,229 — that ’s sure enough not a miniskirt . ”
IDC trust that background sales are being driven more by the iMac and Power Mac systems . Daoud was also taken aback with the performance of Apple ’s notebooks when compare to the growth of the screen background systems .
“ I ’m a moment surprised to see that their desktop execution is just than the notebooks , ” said Daoud . “ Sequentially , desktops are grow at twice the rate that the notebook computer are . ”
Daoud believe that when all of the market share numbers are finalized , Education Department will be the gene that has boosted Apple ’s numbers the most . With a buying season that just ended and the back to school day season just begin , IDC believes Apple ’s sales in the market will be impregnable .
“ I think when the numbers are finalized we will see Apple has very strong maturation in the training market place , ” said Daoud . “ There is a possibility that they [ Apple ] have done some very gravid deals with school systems to deal them computers . ”
With iPod and Macintosh sales on the rise , Apple has report record revenues for two straight quarter , but is that sustainable ? IDC enounce it is , as long as Apple does what it does best – innovate .
“ It is sustainable if innovation is part of the strategy ” tell Daoud . “ If you come up with new products and new features you are sure as shooting going to be ahead of the plot . Apple has certainly had the experience in doing that – that company amount up with very cool product . ”
