Apple ’s iPhone has generate a mass of excitation over the last few months and the gadget has n’t even been liberate yet . However , a recent survey conducted by mart research firms IDC and Market Insight show that the iPhone ’s success is not a sure matter .
Among the reasons name for the precariousness of whether the iPhone will be a runaway success is the price for the service programme through AT&T. To date , Apple and AT&T have declined to provide details on the cost of the service plan for the iPhone .
“ Despite all the ballyhoo , there is lilliputian clarity on Apple ’s ( and AT&T ’s ) service architectural plan for the gimmick . This lack of clarity could adversely touch consumers ’ purchase decision , ” said Shiv K. Bakhshi , Ph.D. , film director of mobility inquiry at IDC .
accord to the data collect by the research firms , only 10 pct of answerer were interested in paying full Mary Leontyne Price and signing a two - year contract with AT&T. Nearly 18 % of the respondents indicated a willingness to bribe the iPhone if it were priced under $ 299 — the iPhone will retail for $ 499 and $ 599 .
AT&T is currently the only serving provider that will carry the iPhone , which means consumer will have to switch if they want the twist . make up penalties to existing service of process supplier was cited by respondents as another reasonableness for not buying the iPhone when it is released . About 17 percent of the responder indicate that they would buy an iPhone if it were offer by their current wandering flattop .
“ orchard apple tree loyalists alone can make the initial launching a ‘ success . ’ But beyond that , it will be interesting to see the extent to which the iPhone plug , and the curiosity it has generated , translate into factual purchasing intent , ” say Bakhshi .
“ Beyond these important acceptance issuance , a number of questions continue about how consumers expect to use the iPhone , ” said Chris Hazelton , older analyst , Mobile machine Technology and Trends at IDC . “ The capabilities of the machine , and its supporting web , lay out the next curing of likely roadblock to widespread adoption . These issues may ultimately determine the success , or failure , of the iPhone . ”
