With the announcement of the iPhone during Steve Jobs ’ keynote on Tuesday , Apple has put a enormous amount of pressure on handset God Almighty like Motorola and Nokia , according to industry analyst . capitalise on its fabled simplicity - of - exercise , Apple will be a rival out of the gate .
“ There was so much need for the iPhone , it should serve as a wake - up call to the residue of the manufacture , ” say Michael Gartenberg , frailty president and research director of JupiterResearch . “ It ’s perish to put a lot of pressure on the other handset makers in the high - death market place , and that ’s where the money is . ”
According to figures cite by Steve Jobs during his tonic , 957 million wandering earpiece were sell worldwide last year . ( That compares to 209 million PCs . ) Just a 1 percent grocery share would think sell around 10 million units , the Apple CEO figures — and that happen to be Apple ’s goal for 2008 .
Using a raw touch screen and Mac OS X for its navigation , the iPhone will seem very conversant to Mac exploiter and should be a refreshing change for users of other smartphones once the Apple twist ships in June . Like it did with the original iPod , Apple took a dissimilar approach to solving the trouble associated with the cellphone phone .
“ We make out we had an chance to entirely reinvent the telephone set , ” said Greg Joswiak , Apple ’s frailty president of Worldwide iPod Product Marketing , after the Jobs keynote . “ Apple has never been about doing a ‘ me too ’ product — we take a complicated task and make it simple . ”
While it will be some sentence before the full effects of the iPhone will be felt , Apple has strong tactual sensation on what its impact will be . “ It will do for the phone market what the Mac did for personal computers , ” Joswiak said .
Apple has long been consider a niche company working with a small market share , but the iPod has propel it into a mass - market success . The iPod ’s success has helpeddrive up market percentage for the Macintosh , as well . The iPhone puts Apple front and essence in another mass market that it go for to one day own a substantial piece of — it ’s clear Apple hopes to duplicate the iPod ’s success both to its bottom demarcation as well as its core business enterprise .
The iPhone has been in the piece of work for more than two years , so it ’s been a while in the devising . Jobs called Tuesday ’s unveiling “ a day I ’ve been looking forwards to for “ two - and - a - half year . ” Apple executives say the iPhone , while a raw venture for Apple , stems from the fellowship ’s corporate civilization .
“ A draw of the decisiveness we made during the tough time have led to where we are today , ” Joswiak said . “ While other companies were cutting back , we continued to vest in products and technologies that we believe in . ”
While Jobs annunciate more than the iPhone during his tonic , it is this product that analysts are looking to to coiffe the crisscross for the party in 2007 .
“ The iPhone will direct a impact wave that will be feel well beyond San Francisco , ” JupiterResearch ’s Gartenberg said . “ This is a defining moment for Apple . ”
