Amazon has placed a full - page advertizing on its home page that liken the new Kindle Fire HD to the new iPad mini .
The advert titled Much More for Much Less compares the specifications and price of the Kindle Fire HD against the iPad mini .
The varlet arrogate that the Kindle Fire HD has 30 % more pel than the iPad miniskirt , 216ppi ( pixels per in ) versus 163ppi , dual stereo speaker unit , and ultra - fast MIMO Wi - Fi .
Amazon also claim that the Kindle Fire HD has “ watch HD motion picture and idiot box ” as a characteristic , and “ No HD moving picture or TV ” on the iPad mini , which strike us as an odd claim given that they both have the ability to download and flirt HD movies .
In America the new Kindle products also get with Amazon Prime Instant Video ( a alike religious service to Amazon Lovefilm in the UK ) . The UK edition of the Kindle Fire HD does not come with Amazon Prime Instant Video and Lovefilm has to be purchase separately . It is also available on the iPad , and we presume the iPad miniskirt .
The other claims are debatably dead on target , although it does rather omit other fact such as iTunes Match , app store apps , iCloud storage and services , Siri , and lots of other feature . It has been notice many times before that Apple traditionally does n’t vie on double-dyed specifications , but on build cohesive holistic products with eminent frame lineament and good functionality ; and companies that undertake to take out care to specification are somewhat overleap the point ( normally to their financial detriment ) .
The Mary Leontyne Price offspring is reasonably more aboveboard . There ’s no deny that Amazon has a compelling proffer with a competent tablet price at £ 129 . The Kindle Fire HD might not even have to be ripe at that price to make marketshare , it might just have to be “ good enough ” .
It also features a quote from tech - website Gizmodo that say “ your [ Apple ’s ] 7.9 - inch lozenge has far fewer pixels than the competing 7 - inch tablet ! You ’re chock up a high-risk screen in there , charging more , and accuse others of compromise ? Ballsy . ”
The relationship between Gizmodo and Amazon has been peckish ever since the technical school - site was accuse of buy a steal iPhone prototype , the story and subsequent details pass to the Californian police department come forth a hunt warrant for Gizmodo ’s editor program Jason Chen ’s apartment and seizing his computers .
Apple has subsequently refused Gizmodo entry to the Apple WWDC and other event .
The advert is a keep star sign that this Christmas will be a struggle for the hearts and minds of the general lozenge buy public . Both Amazon and Google are offering immensely cheaper alternatives to the iPad , in what could be a make or wear out class . If neither Google nor Amazon can secure pregnant market ploughshare this class , Apple may dominate the pill market for the foreseeable future .
Conversely , Apple has released a cheaper iPad in the form of the iPad mini , which is a clear response to developments in the rest of the market . While the iPad miniskirt is cheaper than the iPad , and other 9 - in tablets , it is still significantly more expensive than Google or Amazon ’s offerings . How this all pans out amongst customers over the holiday period will be interesting to watch .
