Just in meter for the holiday , on-line book retail monster Amazon.com has quietly introduced a feature of speech in its Kindle home of vitamin E - Christian Bible reading ware that allow anyone to “ gift ” a book .
The feature , announce by the fellowship in a press releaselast workweek , is obviously set up for maximum ease of use ; all customers have to do is chaffer theKindle Storeon the retail merchant ’s website , pick out a record book and tap the “ Give as a Gift ” push . leger can be given to anyone with an e - ring armour address , regardless of whether they have a current Amazon.com report or own a Kindle machine .
According to the company , gifting is compatible with all incarnations of the Kindle service , which means that even drug user of software - only versions of the Kindle Reader ( such as those that run on iOS machine and OS X ) will be able-bodied to receive books as present tense from their friends , family , and admirers .
Although Amazon has never eject any gross revenue figures for its Kindle equipment , it claims that one thousand thousand of people around the world have entree to the avail — a figure that , presumably , includes exploiter of software program - only variant of the product .
Possibly in response to increased rivalry from Barnes and Noble ’s Nook and Apple ’s iBooks , Amazon has been speed up the pace at which it introduces new feature in the past year . In plus to gifting , the Kindle team denote in later October that it would make periodicals usable for reading on software versions of their e - reader , and that a book - loaning feature article would be introduced afterwards in the year .
