Amazonannounced on Thursdaythat it ’s selling a million Kindles a calendar week , and has done so for the preceding three week . Given the caller ’s past refusal to say how many Kindles it ’s selling , this is big newsworthiness … but things are still not as cleared as you might reckon .
In the past tense , Amazon has announced Kindle sales milestone without giving material numbers . In November , the party declaredit was the best Black Friday everfor the Kindle lineage , saying the Kindle Fire was “ the bestselling production at Amazon for eight weeks running . ” The fellowship has speak about Kindle sales growth and its ranking among Amazon ’s other products for years now , but never with any specific sales figures .
Now we ’ve get two fresh facts about the Kindle : There are a million Kindles selling every hebdomad , and the Kindle Fire is the bestselling Cartesian product on Amazon.com . However , it ’s significant to point out that Amazon sellsseveral other Kindle model , most notably the quaternary - genesis Kindle and the Kindle Touch . So Amazon isnotselling a million Kindle fervour a hebdomad .
Amazon articulate the Kindle Fire is the sale leader among Kindles , but I ’d wager that the company ’s selling a lot of E Ink - base twist too . As someone who ’s used both the $ 200 Fire and the $ 79 fourth - generation Kindle , I ’d recommend the fourth - generation Kindle with few reservations — and I ’m not alone .
As for my take on the Fire ? It ’s complicated . Suffice it to say that the fourth - coevals Kindle bears many signs of refinement over the retiring four class . The Kindle Touch and Kindle Fire , meanwhile , are first - propagation products … and show it .
The Kindle Fire ’s reviews have been mixed , and arecentNew York Timesarticlesuggested that there ’s a recoil brewing . I suspect Amazon wo n’t really be intimate how big a bang the Fire is until sometime early on next twelvemonth . After all , every purchase Amazon ships from November 1 through the death of the class can be retort for a repayment through the end of January .
But despite the question I have about Amazon ’s issue , the bottom line is , theyarenumbers … and they show that Amazon ’s deal a fortune of Kindles of all kinds . That ’s practiced intelligence for Amazon , and for the ebook reader market place in general . It also strongly suggest that , as many pundits predicted , the Kindle Fire has a good opportunity to be the first successful tablet whose name does n’t begin with a lowercase i.