It ’s almost hard to believe , but MySpace used to be the most democratic social networking site in the world . After intragroup shake - ups andfaltering popularity , the situation seems , now more than ever , to be headed straight for the paving material , fount - first . Its latest attempt at reinvention , called “ Discover and be Discovered , ” might be MySpace ’s last - ditch shot at recapture the public ’s wavering attention .
New strategy
“ Discover and be Discovered ” ( which sounds like a weekend self - assistance seminar in the Natalie Wood ) aims to morph MySpace into a go - to blob for finding fresh media , agree toTechCrunch . Supported by its newactivity streamandstatus updates appearing in Google searches , MySpace wants to jostle new thing — people , euphony , motion picture trailers , articles , game , etc.—into the internet ether , apparently to provide user with an immersive learning experience as an option to the static bombast of Facebook stream .
“ MySpace has always been a place for people to discover . Core to our desoxyribonucleic acid are the concepts of self expression , customization , and personalization . you may anticipate more products and functionality that make it easy for exploiter to name what they ’re concerned in and be find by those that matter to them,”MySpace said in a statement issued to WebProNews .
The challenging plan still has its societal networking rootage , but show more as a “ passport engine ” than a place to check over in on what kind of sandwich your uncle just consume .
Failed attempts
Re - imagining MySpace is not a new concept ; the News Corp. land site has been undertake to do so for several years . MySpace Musicprovided a fresh gush of oxygen and established itself as a lucrative blot for indie band to disseminate their tune and get discover . But at the same time , MySpace experienced a related media nonstarter : streaming online video became massive , yet MySpace somehow live adecline in spectator . It ’s almost piteous that one of the most democratic online activeness could n’t foster attention on the web site .
Another failure wasremakingmyspace.com , an attempt to overhaul absolutely everything about the land site , from its substance abuser interface to its philosophical system . But Kate Geminder , the senior frailty president of user experience , bailed on the experiment , and the mortal who engage her , Owen Van Natta , departed the week before . This trail of HTML tears does n’t bode well ; it seems that no matter what MySpace does , it terminate up with contract terminations and hasty difference .
Stiff competition
Unless MySpace can successfully step out from societal networking and flush as a different entity , it will likely be crushed by its competition . Facebook is manifestly Brobdingnagian : in October 2009 , Facebook experienced a 200 percent increase over the prior twelvemonth and is now nearly synonymous with social networking . Twitter continues to grow exponentially . There are now 50 million tweets per daytime — that ’s 600 tweets per minute . MySpace , meanwhile , has fallen 55 percentage to a market share of only 30 percent — about one-half of Facebook .
News Corps . ’s superintendent of Internet businesses had harsh words for the WWW site at last year ’s Web 2.0 height . He said MySpace “ kibosh innovating ” at a time when it led the social networking market , and this get to the door for Facebook and Twitter to crush it out like a cigarette fundament . “ The thing you see in this infinite more than anything else is that if you do n’t keep innovate and move onwards , you get in trouble . You ca n’t break off . And MySpace stopped . ”
Emptied pockets
Staff cuts and fiscal muff do n’t exactly inspire confidence in the internet site ’s future tense . In June 2009 , MySpacecut its international staff and closed offices afield . day later on , MySpace described itself as “ bloated ” andslashed staff by almost 30 percent . So not only are older executives dropping like flies , even employee are finding pinkish slips in their inboxes .
The future
“ Discover and be get a line ” has promise , and it ’s more than evident from MySpace ’s late crack cocaine that the site either needs to acquire or die out . Despite the fact that I deleted my MySpace story years ago , “ find out and be Discovered , ” with its integration of watercooler yack , RSS and multimedia system , sounds as though it could be a boon amidst a constant struggle . Or , like some of its late endeavors , it could implode and spell the demise of what was once Martin Luther King Jr. of the social networking slew .
