Apple start so much right about the user experience , often extremely of import aspects likeuser security . There are , however , still some thing it gets comically wrong .
you’re able to plain about Siri , and you’re able to complain about autocorrect , but for the Macalope ’s money , there is nothing more antithetic to the Platonic ideal of the Apple user experience than advertising .
We roundly – and rightly!–mock Windows PCs and Android devices for being so stuffed with crapware you ’d expect them to count like a broken can of biscuit .
Customer : “ Why is this laptop bursting at the seams like that ? ”
Salesperson : “ Um , it ’s full of fluffy computer good ? ”
You ’ve pay for these machine , why are they overflow with garbage that slow up down your twist and spies on you ? Because someone decided that the company could make more money at the expense of your drug user experience , that ’s why .
Well , ads are definitely the crapware of Apple devices .
It is sigh - hasten how Apple thinks it ’s okay to have presentment nonpayment to telling you there are games or apps you could be downloading ! Whaaat ? This mobile computer can run apps from some sort of memory board ? Fascinating . Please tell me repeatedly about it until I can notice the setting to turn it off . Which , even if you get by to do , has its own pit .
And speaking of the App Store , what would be smashing is when you ’re search for something on the computer storage an advertizement could be squeeze up at the top for something this potential either A ) contrive to confuse you into downloading it instead of the thing they were looking for , or B ) some sort of practical coin gambling because everyone have a go at it gaming with virtual coins .
App Store ads do n’t benefit user , certainly , and even for app manufacturing business they create an adversarial environment for search results . If you do n’t buy ads for hunt for your own app , then a challenger or online casino might . It is the placard child for the phrase “ This is a nice app you have here . It ’d be a shame if something were to happen to it . ”
The worst late , however , is ads on Apple TV+ . Start an episode of one TV+ show and you ’ll get an ad for a different TV+ show . Is that what the “ + ” in Apple TV+ is for ? You may also get an ad for a premium TV+ feature article like Major League Soccer . At least that ’s an upsell . The first one is an advertising for another show you could watch for free , delay you from watching the show you actually were trying to watch . You ’ve already got the Macalope ’s money . What exactly are you trying to sell to him ?
Admittedly , it ’s not as bad as when the Macalope used to habituate the CW ’s app to follow some show and he ’d often get an adfor the show he was already view . “ Watching ‘ legend of Tomorrow ’ ? You might also like … [ sound of gear turn , algorithm chunking , a cat sizz , and DING ! ] … ‘ fable of Tomorrow ’ ! ”
Nailed it .
IDG
The ad experience on Apple platforms is like having coin locks on the bathroom kiosk at a fancy restaurant . From top to bottom , they are gratuitous , damaging to the user experience , and seem so un - Apple .
While the society may itself pull in a sightly amount of drug user data , it at least does n’t sell it to third party like so many of its competitors . It could make even more money doing that , but it does n’t . Likewise , it could choose to simply not do advert , including so - called “ menage ad ” ( which are not ads for the show “ House ” but ads for in - house products ) . TV+ preroll advertising might seem less egregious because they ’re just like what you get when you go to the movie theatre , but they ’re still advertizement ( and unlike what you might see before a motion picture , they give you no idea of the many amenities usable in the lobby ) .
Apple makes a lot of money and it loves to exact that it does so simply by offering a superior user experience . That ’s largely true , but the Macalope wishes the troupe would stick to its shtick all and ditch the advertising .
