After releasing the code earlier this yr , Adobe has make grow its first transversal - platform diligence based on the Apollo codebase . Adobe plans to give the industry an former peep at its desktop media player at the National Association of Broadcasters trade show in Las Vegas this week .
The company is already a major histrion in the set off market for on-line video recording with its ubiquitousFlash playerand accompanyingauthoring and cyclosis product . Adobe hopes to offer its front with Adobe Media Player : a desktop program that will allow capacity owners embed advertizement in clip that users can act as back offline .
The ability to let consumers “ download and carry ” advertizing - supported videos and play them back offline makes the product an significant one for medium companies , which already use Flash to distribute 80 percent to 90 percentage of their content , an analyst said . “ It provides a means to partake in metier and make money , which until now has been a scary proposition for most medium companies , ” said James McQuivey , a principal analyst of television and media technology at Forrester Research .
However , as a histrion that only bear Flash video , the product is n’t as revolutionary for end users , who still need to have multiple applications for various medium , such as songs , video , and photos , he said . “ That means we ’re not done yet . This is a great pace forrad . But it ’s not the end of the world , ” McQuivey said .
If Adobe managed to call on the media player into a Cartesian product that allows users to unify their medium demand , then the product would unfeignedly vary the secret plan for remainder user , he said .
Adobe Media Player will be available at an unspecified meter this year as a free download in its beta version , while general availability is expected before the end of the year .
Among its features are a high - quality Flash playback , full screen playback , viewer rating and a “ front-runner ” feature that mechanically download depicted object of users ’ wish .
Video delivery alternative for content owner let in on - need streaming , live cyclosis , reformist download and protected download - and - play . The player also supports various ad formats and content protection options .
Apollo is a runtime , but one in which coating build using received Internet exploitation applied science — such as HTML , Flash and AJAX — can run offline . Apollo applications pass on both Macs and Windows - establish PCs .
Macworld.com news director Jim Dalrymple add to this report .
