Adobe Systems Inc. earlier on Monday revealed its intent to purchase San Francisco - base software program rival Macromedia for an approximate US$ 3.4 billion . Adobe said that together , the two companies will encounter a wider set of customer needs and have a significantly gravid chance to spring up into new market , specially in the mobile and enterprise segment .
While the integration of the two work force and very similar production lines is an obvious focus for Adobe , the party would not elaborate on its design for either in an consultation today .
“ We ’re not fain to talk over the detail of the agreement in good order now , ” Bryan Lamkin , Adobe ’s senior frailty president Digital Imaging & Video , evidence MacCentral . “ We have a lot of work to do in the next six months to determine what tier of desegregation the two company have . ”
However , Some of the top executive position have been laid out . In the meld ship’s company , Adobe ’s Bruce Chizen will continue as chief executive officer and Shantanu Narayen will continue prexy and chief operating officer . Stephen Elop , United States President and chief executive police officer of Macromedia , will join Adobe as president of global field operations . Murray Demo will remain executive frailty president and chief fiscal officer .
In accession , Dr. John Warnock and Dr. Charles Geschke will remain as Centennial State - chairmen of the Board of Directors of the combined troupe and Rob Burgess , chairman of the Macromedia Board of Directors , will join the Adobe Board .
The troupe ’ standardised product crinkle and line of work doctrine is what drove Adobe to first look at acquiring Macromedia . Lamkin also state that “ Macromedia has done a terrible job with Flash , ” the company ’s software system for creating interactive content .
“ Macromedia is following a like strategy and ware line that Adobe is — it ’s a rude marriage , ” said Lamkin . “ We have a great opportunity to mix technologies . ”
While not detailing the integration , Lamkin said that Adobe ’s mission to its customer is the same .
“ Adobe ’s mission has not change , ” said Lamkin . “ We want to help people pass better and that ’s what Macromedia ’s focus is , as well . The opportunity for Adobe now is how can we bring a good result to our customers . ”
drug user of Macromedia intersection will have to wait a bit longer before get hold out the fate of their applications programme . However , until the raft is nail down , it ’s business organization as usual .
“ We are two disjoined companies , although we will continue to wreak closely together , ” said Lamkin . “ Until the deal passes regulatory favorable reception we will both act upon on our strategies for the customer . ”
