Apple added to its arsenal of telecasting editing puppet this workweek with Monday ’s purchase of Silicon Color . The San Diego company attain FinalTouch , color - chastisement software aimed at moving picture and video editor in chief working on the Mac . Specifically , Silicon Color propose three products : FinalTouch SD for stock - definition formats like DV - CAM or Digi - Beta ( $ 995 ) , FinalTouch HD for HD QuickTime media ( $ 4,995 ) , and FinalTouch 2 K for 2 K DPX and Cineon files ( system take up at $ 24,995 ) .
Apple has n’t foretell its plan for the FinalTouch production line — news of the purchase break not through Apple , but via an announcement onSilicon Color ’s Web site . However , it does n’t on the nose require a jump in logic to conclude that the technology behind FinalTouch is likely to find its way into a next variant ofApple ’s Final Cut cortege . After all , the story behind the tools that make up the telecasting - editing , movement graphics , and audio product suite is one of increase and sweetening through acquisitions .
Consider this abridged history : LiveType , Final Cut ’s titling feature occur from Prismo Graphics ’s India Titler , which Apple bought in 2002 . Cinema Tools , originally a $ 999 stand - alone product before its integrating into Final Cut Pro , has its roots in Focal Point Systems ’ Film Logic — Apple snapped up Focal Point in April 2001 . And that ’s not even considering products such as Shake , DVD Studio Pro , and Logic , which came to Apple by way of Nothing Real , Astarte , and Emagic , respectively .
Apple has a long history of recognizing bully third - political party digital - television products , using the immense piles of immediate payment at its disposal to bring those engineering in - firm , and handing thing over to its gifted video - redaction software squad for a unlined integration into the company ’s offerings . make sense when you think about it — after all , Final Cut itself get going life as a Macromedia intersection before Apple bought it back in the late ’ ninety .