Is iTunes headed down the “ Highway to Hell ” as Aussie rock ring AC / DC puts it ? Recently record creative person and music services are giving iTunes some push back and a run for its money .

The banding AC / DC says it ’s bypassing Apple ’s iTunes and has broker anexclusive dealwith Verizon to trade its music through Verizon ’s online medicine store .

It ’s a sign of the times . phonograph recording labels and artists are starting to stand up to Steve Jobs and iTunes . If this is a grow trend things could get ugly for consumers .

On Tuesday , music publishing company represent rapper Eminemfiled suit against Applefor what it arrogate is the wildcat sales agreement of the artist ’s music on the iTunes Store . The cause claims that Universal , Eminem ’s record label , and Apple have been selling Eminem ’s songs without the publisher ’s who represent Eminem permit .

This is n’t the first clock time Apple has get word “ Hells Bells ” in the distance when it fare to anti - iTunes sentiments .

grumble from music publishers and artists are getting louder as they become more public about their dissatisfaction with as what they see as Apple ’s low 99 - cent price point for tracks . Universal is said to be fluctuate at renew its deal with Apple , primarily due to Steve Jobs ’ refusal to get up song prices and his fervent push for moreDRM - innocent tracks .

That dissatisfaction is only probable to arise as Apple touts accomplishmentslike it didTuesday when it announced iTunes surpassed 3 billion accumulative downloads .

Where is this all steer ?

If euphony labels and artist get devouring and force higher prices for medicine , make it concentrated for fans to find and download just the music they want , and make it hard to manage competing DRM restrictions music piracy will grow .

That ’s too defective for the industry . The latestreportfrom UK - base Entertainment Media Research say here in the US euphony piracy is down . you could give thanks the informality , price , and flexibility of finding and buying music on iTunes part for that .