Welcome to the newfangled home for Apple Breakfast ! If you ’re a reader ofMacworld ’s UK site , you ’ll recognize this column that will now seem on Macworld.com every Saturday . If you ’re new , this is our weekly appeal of all the Apple news program you missed this week , in a handy pungency - sized roundup . We call it Apple Breakfast because we think it fail great with a morning cup of coffee bean or tea leaf , but it ’s cool if you require to give it a read during lunch or dinner minute too .
Defying gravity
It ’s that time again : Apple this weekannounced its quarterly earnings , give pundits a chance to crow , weep or predict on the future of the industry .
We had glimmering beforehand , thanks toenthusiastic analyst , that this was going to be an earnings study to remember . And , sure enough , Apple fail about all the track record it set last yr , regain itssmartphone crownin China , and register growth in every segment except for iPads . It was aphenomenal performance .
The in truth telling matter , however , was the circumstance in which all this was achieved . Apple had warned at the last earnings call that shortages and delays would plague its most important quarter , and there ’s little evidence to suggest that Tim Cook was just managing expectations : analysts agreed , for one affair , and we control the famine with our own eyes when we went hunting for Black Friday deals in November . The chip shortage consider a price this one-fourth , and Applestillmade diachronic quantities of hard cash .
partially this is a subprogram of diverse receipts streams , something which Apple has work heavily on in recent years and which limit the legal injury the chip famine was capable to cause . Accessories and wearables take to the woods whole , as seemingly did the Mac , but in the long term the most important profits could evidence to be service of process . One mean solar day , perhaps , Apple will be known for selling computer software and services more than for selling hardware .
But we ’re not quite there yet . Because the other part of the equation is the era - fix success story that is the iPhone , a gimmick that came here to chew bubblegum and generate unprecedented customer requirement , and is all out of bubblegum . Apple put in the hard work early on by marketing the iPhone lifestyle ( creativeness , affluence , privacy , ease of employment ) rather than any single iPhone handset , and now reaps the payoff in the mannequin of mega demand for evenincremental upgrades , and even long after pundits predicted it would have saturated the grocery .
Apple could have sold even more iPhones than it did – Cook did n’t put a backbreaking figure on this but noted that the overall shortfall was great than the $ 6 billion from last yr – and the fact it shift as many units as it did is testament to the unsung subordination of the company ’s logistics operation , and presumptively , a few favors called in via acute phone call . ( It may also have been about priorities to a certain extent . In the Q&As , Cook involve that Apple may have sacrificedsomeiPad supply to prioritize the iPhone , although he deny this was a pregnant factor . )
So it ’s all good at Cupertino for another quarter . Although Jason Snell was left wonderingwhere the company is head up – which is one of the problems do when you keep breaking your own record . Time to manage expectations , perhaps .
Week in brief
Intel ’s newest chip actually isfaster than the M1 Max , butthere are caveats .
With news breaking that Apple TV+ crept up to afeeble 5 % market sharein the US last fourth part , David Price explainshow Apple can scramble Netflix – if it will only switch strategy now . The key is to halt obsess over original programming andembrace the rerun .
Ericsson has decided tosue Apple in three countriesat once . To be comely , Apple already process Ericsson , back in December .
Communication should be the iPhone ’s strongest suit , but it ’s not . Dan Morenhas some ideas on how it could be .
Peloton is struggling . MaybeApple can aid outby sliding in with an fling that ca n’t be deny .
The Macalopehas come out witheveryone ’s folding telephone set scheme — except Apple ’s that is .
Apple ’s run - in with theDutch competition authoritycontinues to draw on . Earlier this calendar month the company grudgingly agreed to let developer of date stamp apps usealternative payment method , but apparently , that wo n’t do . A fine of € 5 m will be levied every calendar week until Apple finishes its homework decent .
There ’s anew Apple Watch facethat’sunlike anything we ’ve seen before .
TheRazer Phone Cooler Chromais one of the most ridiculousiPhone accessories ever made .
If your iPhone’sbattery is strugglingto make it through the day , these steer can help .
Software, bugs & other issues
IDG
Applereportedly has a fixfor theiPhone 13 ’s “ pink screen”problem .
AniCloud bugthat wascausing sync proceeds and errorshas reportedly been posit .
iOS 15.3andmacOS Monterey 12.2has arrived with mainlybug fixes and security update . They both piece the rathernasty Safari vulnerabilitythat could haveleaked your browsing activityin real - prison term .
Also uncommitted are the newiOS and iPadOS 15.4 betasthat bring someoverdue new features , includingUniversal Control(along with themacOS 12.3 genus Beta ) and the ability tounlock your iPhone while wear a maskwithout needing to have an Apple Watch . You ’ll also get a few XII Modern emoji .
The rumor mill
Inlast week ’s Breakfastwe got excite about the insistence event Apple is bear to contain this springiness . But Bloomberg expert Mark Gurman thinks the give case will bemerely the appetizer . In the fall of 2022 , he consider , Apple will unveil“the all-embracing raiment of raw ironware products in its account ” .
Yep , Apple hasa lot of newfangled stuffon the way in 2022 .
Your iPhone might shortly be acredit card reader .
Jon Prosser was , until recently , afountain of Apple rumours . Today you rarely hear his name . Why has Prosser give out quiet ?
We ’re hearing “ confirmation ” that the next iMac Pro will have aneven more powerfulversion of the M1 Max central processor , with12 rather than 10 Congress of Racial Equality . Tasty !
And with that , we ’re done for this week . If you ’d wish to get regular roundup , sign up up for our newssheet . you may alsofollow us on Twitterfor break news story . See you next Saturday , enjoy your weekend , and abide Appley !
