Apple ’s most late quarterly answer were less than spectacular but , while that ’s probably near news for its competitors than its common continual phonograph recording - circumstance , do n’t schedule the triumph parade yet .
pen for theForbescontributor internet and candy cane freebasing den , Ewan Spence enounce “ A Weakened Apple Is Vulnerable To Samsung ’s Attack . ” ( Tip group O ’ the antlers to@JonyIveParody . )
Samsung ?
[ The Macalope runs to the window ]
Macalope : You , there ! What year is it ? !
Boy : ’ Tis 2016 , sir !
Macalope : And mass are still articulate Samsung is going to outsmart Apple ? !
Boy : [ Shrugs , rove off to buy a goose . ]
… Samsung is on a roll . Momentum is work up …
Samsung ’s year - over - year growth?Down 0.6 percent .
That ’s some roll . Is that a murphy roll ? Poppy seed ? Dinner roll ? California roll ? Salmon tegument hand drum roll ? Because it ’s seemingly not a business roll .
Hey , they did do better than Apple . But the smartphone marketplace has gone flat . Now it ’s mostly a game of stealing share from others . Samsung has high client satisfaction but so does Apple and Apple ’s percentage is famously low , so it has more way to grow . Ben Bajarin at least thinksApple has an edge . We ’ll see . The Macalope does n’t like to make prevision about thing that have more moving parts than theGame of Thronestitle sequence .
Remember how Xiaomi was extremely touted as the party that was going to dethrone Apple because their phone were so cheap and if there ’s one matter that Apple customers want it ’s flashy telephone set ? That was a effective one . Remember how even Lenovo was going to beat it after buying Motorola from Google because … uh , mumble , mumble , wait out Apple ? Yeah , now they ’re both no longer in the top five .
More importantly , Samsung ’s ascendancy is kicking in just as Apple hit one of its roughest patches of the X .
It is a gravelly patch , to be sure . For Apple . For any other ship’s company it ’s a kittens and puppy surprise birthday cake delivered by a dozen lovely talking wombats when it is n’t even your birthday . Why , you ’d have to go all the agency back to 2014 to find a first calendar one-quarter so bad for Apple .
While the unsanded numbers pool are a care , the bigger risk for Apple is the terms to the perception of the iPhone stigma …
Yeah , multitude really remember iPhones are stool now .
The move to larger screened machine disregard a product cycle of iPhone 5 , 5C and 5S users refusing to raise – and now the four - column inch iPhone SE has make it it ’s cannibalizing gross revenue of the enceinte and more expensive machine in the portfolio .
Wow , the Macalope is so older he recall when learned person say everyone wanted magnanimous earpiece because big headphone are braggy and big is always good .
Pundits like Ewan Spence who said last September before the insertion of the iPhone 6s :
The voltage for the iPhone is corking now than it has ever been .
Now what does he think ?
Every [ Apple ] product line has a black gull against it in the medium …
And this is different from any other year how , exactly ? Every individual product Apple has announced has come pre - fail by the media .
… the game is n’t always about reality , it ’s about perception .
And , rest assured , Forbeswill always be there to not help realize up the remainder between the two .
