2010 was a great twelvemonth for Apple the business concern . Though we wo n’t live the outcome of this holiday season until January , it ’s worth taking a look back at Apple ’s grotesque fiscal 2010 ( which ran from October 1 , 2009 through September 30 , 2010 ) .
Look at a chart of Apple ’s total revenue for its last six fiscal twelvemonth , and you see a fellowship that ’s on a steady up march , its year - over - year growing slowed only slenderly by the global fiscal crisis and ceding back that hit during Apple ’s 2009 financial year .
For the first fiscal fourth part of 2011 — that ’s this current holiday season — Oppenheimer told analysts in October to expect tax revenue of $ 23 billion , which would be an increment of 47 percent over the previous yr ’s holiday quarter , but only a 13 per centum increase over the last three months of financial 2010 . give Apple ’s tendency to be signally conservative in its guidance , and given the propensity of Apple ’s vacation quarters to improve on the one-fourth preceding them by between 25 and 50 percent when the economy is n’t imploding all around them , it would n’t be surprising for Apple to be at the end of a $ 30 billion quarter . We ’ll discover outon January 18 .
Product lines
This was a enceinte year for both the iPhone and the Mac . In financial 2010 , Apple sold 13.7 million Macs , by far the most it ’s ever sell in a undivided twelvemonth . That figure of speech also stage a 31 percent increase in Mac sales from the late fiscal twelvemonth . And if you look over the retiring six years , it becomes decipherable that Mac sale are growing rapidly .
In the 2010 fiscal year , Apple sold 40 million phones , a 93 percent parachuting over 2009 . During September , the company says it pass the 125 million home run for accumulative iOS sale of its iPhone , iPad , and iPod touching offerings .
Not all of Apple ’s product lines are growing . The iPod segment continue to shrink , owe to a saturated MP3 - role player marketplace . But the iPod ’s contribution of the MP3 player market in the U.S. continues to top 70 percent , according to research business firm NPD ’s figures . With a new iPod nano and the beefed up iPod touch , the iPod is adjust up for a strong vacation 2010 quarter .
Overall , Apple is a collection of several different businesses , for the most part growing , but at unlike rates . If you plot a chart of full revenues across Apple ’s different product descent , it ’s apparent that for all the sturm and drang about the Mac ’s role at Apple , the Mac business enterprise continues to arise in revenue , despite a dip during the recession year of 2009 . Other revenue , including software package sale and iTunes , is growing at a sluggish pace , but still growing . And the iPod line of descent , after peaking in financial 2008 , seems to have flatten out .
The two areas where Apple understand astronomical growth are in the iPhone and iPad lines . In just six calendar month of sales , the iPad came close to occult the iPod and “ other revenue ” categories . And in just four years , the iPhone ’s sale have shot into the stratosphere , quicken even more in 2010 and die the $ 20 billion mark in receipts all on its own .
Apple retail stores
By all accounts , it was a great year for Apple ’s retail branch . Apple started the financial year with 273 storage , and finished it with 317 , include 84 outside of the United States . Among the new showcase stores opened during the year were ones in Louvre in Paris , on New York ’s Upper West Side , and in Beijing and Shanghai , China . Stores also open in the UK , Germany , Australia , and Canada .
front for the companionship to proceed to expand internationally during 2011 . It plan to open 40 to 50 fund during the coming fiscal twelvemonth , with half of those slated for outside the U.S. The company also plans to embark on renovating several of its U.S. store during 2011 .
Quarter by quarter
Apple ’s financial first quarter of 2010 , covering the 2009 vacation time of year , was Apple ’s best quarter ever , with sales event of $ 15.68 billion and a earnings of $ 3.38 billion . Apple forecast $ 11 billion in gross sales for the second quarter .
Just two 24-hour interval before the introduction of the iPad , Steve Jobs was quoted in a company press release as saying , “ The raw products we are planning to put out this class are very inviolable , starting this calendar week with a major novel product that we ’re really excited about . ”
Three calendar month later , the companyrevealed disc non - holiday resultsfor its second financial quarter , include cut-rate sale of $ 13.5 billion and a profit of more than $ 3 billion . fellowship executives again credited the iPhone and the Mac for drive Apple performance . Since the iPad did n’t ship until April 3 , the second fourth did n’t include any iPad revenue , but execs did mention that they were “ aghast ” at the stratum of demand for the iPad . Apple forecast $ 13 billion in sales agreement for the third stern .
In July , Apple ’s third - quarter results set a companionship record book for tax income , eclipse the scratch antecedently restrain by the first quarter of 2010 . In the quarter , Apple generated $ 15.7 billion in sales and a profit of $ 3.25 billion . Mac gross sales hit record book senior high school , and the iPad generated $ 2.17 billion in revenue during its first quarter of life . Apple calculate $ 18 billion in tax income for the extroverted fourth after part .
In October , Apple ’s fiscal quaternary quarterset yet another record , with $ 4.31 billion in profit and $ 20.34 billion in revenue . The number were so Brobdingnagian , Apple CEO Steve Jobssat in on a conference call with analysts . “ I could n’t help dropping by for our first $ 20 billion one-fourth , ” he said .
Apple will announced its fiscal first - fourth part earnings for 2011 , cut across the holiday season of 2010 , in mid - January . And as always , Macworld will be there to convey you the details .
